Earlier in April we announced that we were looking for a new Communications Manager to oversee BirdsCaribbean’s communications, marketing, and public relations efforts to raise awareness and support for our mission, projects, and programs. We received applications from some of the best communications professionals from the Caribbean making our task in selecting just one extremely difficult. But ultimately we decided that Christel Mohammed was the right fit for us. 

Christel Mohammed is a multidisciplinary communications professional with a Master of Science in Marketing from Heriott-Watt University and Bachelor of Arts in Visual Arts from the University of the West Indies. She is a national of the twin-island country of Trinidad and Tobago. She has just under a decade of experience working in communications for environmental, sustainability and developmental projects with the government of Trinidad and Tobago, which is where she developed a passion for communications as a tool for development.

Before joining BirdsCaribbean she served as the Corporate Communications Officer in the Ministry of Planning and Development. In her role there, she promoted mangrove and seagrass conservation with the Institute of Marine Affairs; supported the Ministry in championing national development strategies; promoted information technology offshoring in Trinidad and Tobago as part of the Global Services Promotion Program; and led design for national and regional branding projects. She is a communications professional with a flair for the creative—her skills extend beyond communications strategy to video production and hosting; design and brand development; and creative direction. She especially loves applying those skills to science communication and public education projects!

Christel believes that the narratives we consume shape how we think, make decisions, and interface with the world—empowering people to make better informed decisions for themselves and the planet through communications is what drives her.

For this blog we decided to sit down with Christel to find out what life is like working in communications and what she does in her down time.

BC: What does a typical day as a communications manager involve?

Christel: It’s early yet to say what a typical day here is going to look like. Right now I’m getting oriented to the vast network of BirdsCaribbean, and appreciating all the ways in which BirdsCaribbean continues to conserve our islands’ biodiversity through regional capacity building, sponsoring citizen science programs, funding research, delivering educational campaigns for all ages, hosting vibrant festivals, and so much more! So far it’s been a whirlwind of meetings, research, content development, communications auditing and planning, and as always with comms—editing, editing, editing!

BC: Why is science communication important for NGOs?

Christel: Our natural heritage belongs to everyone, and we all have a role in protecting it, but that idea is only meaningful when information about the issues that threaten our environment is clear and accessible to everyone. Science communication is critical for NGOs, particularly those of us who work in conservation, because it’s the vehicle that allows this work to be inclusive and empowering. It enables people to understand and take ownership of the challenges we face, develop home-grown solutions, and advocate for better representation by our leaders. It’s also a vital tool that gives a voice to our species and helps us appreciate the threats that they face.

BC: What is the best part of your job?

Christel: I think about the question of how we make things—our environment, our societies, our lives—better, a lot. It really matters to me that what I do has value and contributes positively to our world. The best part of my job is simply that with BirdsCaribbean, I’m supporting meaningful and necessary work, and I’m deeply happy to be part of such a dynamic and impactful team.

BC: When you’re not busy developing high impact communications strategies what are you doing?

Christel: I love reading and creating; I’ve been an artist all my life and simply couldn’t exist without having some ongoing creative project. No surprise here, but I’m also a birder and would unreservedly recommend it to anyone—it is the absolute best way to cultivate awe, presence, and peace.

BC: Finally, we have to ask, what is your favorite bird?

Christel: Gosh it has to be the bird that got me into birding – the Red-billed Tropicbird! In 2015 I had the happy accident of wandering into birding in the most spectacular way. I signed up for a tour of Little Tobago largely for the experience of snorkeling in the beautiful reefs off of the island. The tour included a trail walk and as luck would have it, this was at the peak of the breeding season of the Red-Billed Tropicbird. We got to the lookout point at the top of the hill and that was the moment—I heard it before I saw it—two sheer cliff faces stretched out on either side of me with a mind-blowing mass of nesting tropicbirds dotting both cliffs. It sounds silly, but it was the most birds I had ever seen and the scale was wondrous to me. In front of me over the ocean the activity was also epic—Magnificent Frigatebirds wrestling the tropicbirds for their catches! Experiencing the pure awe of that moment and learning about the behaviors of the different birds kicked off a fascination that I haven’t lost since!

Let’s extend a hearty Caribbean welcome to Christel!